In this episode of Unicorn Marketers, Andrew Davies, Chief Innovation Officer (previously CMO) of Paddle, shares his insights and experiences in building and managing a global remote marketing team. Andrew discusses Paddle's marketing team structure, strategies for maintaining company culture in a remote environment, and the value of sourcing talent globally. [Note: this episode was originally published on our other show — The Remote CMO]


Key Topics Discussed:



Paddle's marketing team structure, which is split into two motions: self-serve and sales-assisted, with teams focused on brand, demand, product marketing, and BDRs
Strategies for maintaining company culture in a remote environment, including using Slack for communication, allowing flexibility in schedules and time zones, and providing clarity on organizational goals and roles
The value of sourcing talent globally, not just from traditional tech hubs, and the success stories of remote hires like Karthik, who was brought on board due to his online presence and resonance with Paddle's target market
The challenges of ensuring clarity and transparency in a remote organization, and how Paddle has addressed this through initiatives like the Paddle Operating Plan
The importance of offering a range of upskilling opportunities for remote teams, including conference attendance, learning courses, mentoring, and hands-on experience with new tools

 
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
 
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co


 

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