This week on Unf*ck My Startup: We brought in the guy everyone pretends to be—Nathan Barry. No VC fairy dust. No growth hacks. Just a dude who built a $40M+ ARR company (ConvertKit → now Kit) by actually doing the work and giving a sh*t about creators.We get into why most founders are LARPing as CEOs… and how Nathan scaled a real business without selling his soul.Here's how it goes down:00:00 – Who the fck is Nathan Barry (and why I care) 03:40 – From $0 to Kit: how ConvertKit became the creator platform 08:10 – Why he turned down VC cash (and never looked back) 14:25 – How to go from solo builder to actual CEO 21:00 – The underrated power of building with, not for, your audience 26:15 – Community vs competition: the mindset shift that matters 33:50 – Playing startup vs. building a business (you know who you are) 39:10 – Nathan’s no-bullsht advice for founders who want to scale and stay saneReal talk. Real founder. Real revenue.If you’re tired of startup fantasty—this one’s for you.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

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