This week on Unf*ck My Startup: We brought in Anthony Fletch—a full-stack B2B marketer who’s scaled GTM motions from both inside and outside the building.No VC burn. No unicorn fantasies. Just practical, tactical sh*t you can actually do if you’ve got a good product and a small team.We talk about outbound that converts, content that doesn’t suck, and how to run GTM without playing 2015 SaaS Mad Libs.Here’s how it goes down:00:00 – Fletch intro, bad wifi, and Chicago shade 04:30 – How B2B teams are f*cking up outbound in 2025 09:50 – What founders think “multi-channel” means vs. reality 15:20 – The new GTM stack: content, outbound, PLG, and what matters 21:00 – Why outbound is now a content game (and vice versa) 28:10 – Building trust with zero brand and no budget 35:40 – Product marketing ≠ feature marketing 41:00 – Live Q&A: ICPs, team structures, and channel sequencing 48:20 – Fletch’s advice for lean teams trying to grow without breakingThis one’s for the scrappy operators. The no-bullsh*t, roll-up-your-sleeves growth playbook—delivered live.If you’ve got $5K/month to spend and a dream—start here. Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

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