From Strategy to Execution — Rob Smith on Unlocking Digital TransformationIn this episode, I sit down with Rob Smith — founder of Fractional Digital, strategic advisor, and fractional CMO — to unpack what digital transformation really means for mid-sized businesses and manufacturers. With a career spanning 3M, global marketing ops, and building four companies of his own, Rob has seen firsthand how companies waste millions chasing tools without a strategy.We cover:Why transformation fails when tech is bought before process and people are alignedThe “two-in-a-box” method to end the sales vs. marketing blame gameHow Ella, his SaaS platform, helps fractional CMOs compress 8 weeks of work into hoursWhy there’s no bad technology, only bad implementationThe financial upside of fixing operations before scaling growthHow to align global tech stacks while staying agile in local markets🎯 Key Takeaways:Digital transformation is about people → process → technology (in that order)Most companies don’t need more tools — they need to connect the ones they already haveProfitability gains often come from the middle of the P&L, not the top lineEmbedding marketing and sales under shared KPIs unlocks growthAI should be seen as augmented intelligence — a thought partner, not a replacementThis episode is for leaders navigating tech overload, founders scaling without burning cash, and marketers who want to connect strategy with execution for real business outcomes.🔗 Connect with Rob:LinkedInFractional DigitalElla AiFollow Us:📸 Instagram: Uncomplicate It!▶️ YouTube: Uncomplicated Marketing - YouTube

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