From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing SystemsIn this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth.From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype.We dig into:The hidden marketing tax and where brands lose millions in ad spendB2B vs. B2C attribution: fixing the broken data pipelineThe metrics that actually move the needle (LTV, CAC, new customers)Incrementality testing and why platform ROAS liesThe sales ↔ marketing black hole—and how to close itAI’s real role: freeing humans from the tedious, not replacing themScaling without chaos—why 30–50% growth beats “hypergrowth” every time🎯 Key Takeaways: Clarity beats complexity—simpler metrics scale faster. Marketing is an investment, not an expense. Real growth happens when data, people, and strategy finally align.🔗 Connect with Justin: SeedX.comLinkedIn: Justin Rashidi#DataDrivenMarketing #Attribution #B2BMarketing #EcommerceGrowth #MarketingAnalytics #UncomplicateItPodcast #MarketingStrategy #AIinMarketing #Leadership #BusinessGrowthFollow Us:📸 Instagram: Uncomplicate It!▶️ YouTube: Uncomplicated Marketing - YouTube

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