ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Tweak #64: Using Personas in Display"
Episode Synopsis
We're bending a marketing term to help us connect with our customers and friends in our bookshops. In marketing, personas are fictional characters you create based on research, representing your customers. Here, we're using your passions to build a persona around yourself or your booksellers to connect with customers and come at things from a different angle.
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