ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Tweak #085: Who's The One?"
Episode Synopsis
A book display that is for everyone, is not really for anyone. We create powerful connections when we design for a specific person – or persona – that is your focus customer. Learning from an expert in persona identification, apply some simple techniques and identify your target person so that your display can really connect.
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