The one about Twitter hashtags, customer journey mapping, old-school SEO tools and Top Gun: Maverick - TG75  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:36 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:06 Content Spotlights  ROGER: Best Ways to Use Hashtags for Great Result on Twitter by Boss Magazine Editorial: https://thebossmagazine.com/best-ways-to-use-twitter-hashtags/ PASCAL: How to Win Potential Consumers with Customer Journey Mapping on Google by Christopher Hofman Laursen https://moz.com/blog/customer-journey-mapping-on-google  00:32:12 Marketing Tech and Apps   ROGER: It’s all about Travel again The last-minute hotel booking app has matured and changed its model: https://www.hoteltonight.com/ Get away from the expensive tourist traps and be “like a local”: https://www.likealocalguide.com/pages/mobile-app/ PASCAL: It’s all about old school SEO tools: Ubersuggest https://neilpatel.com/ubersuggest/ From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool. Moz Free Tools https://moz.com/free-seo-tools Try the best free SEO tools for link building and analysis, keyword research, webpage performance, local listing audits, and more!   00:41:32 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:50:05 Creator Shout Outs  ROGER: Robyn Allen from Robyn Allen Solutions and how she saved a FS Event with an iPhone video: https://www.robynallensolutions.com/ PASCAL: Liam Hefferman and Ian Pinnell, founders of the Hospital Broadcasting Association Podcast Network - free service designed to make podcasting more accessible and affordable to health & wellbeing broadcasters. https://www.linkedin.com/posts/thisistheheff_podcast-content-network-activity-6922099265305518080-10Qt?  00:55:19 Film Marketing  Top Gun: Maverick (2022) Director: Joseph Kosinski (Tron: Legacy 2010, Oblivion 2013, Only The Brave 2017) Music by: Harold Faltermeyer, Hans Zimmer + Kenny Loggins Starring: Tom Cruise stars as the test pilot Maverick and Val Kilmer. Cruise and Kilmer reprise their roles from the first...

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