The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:52 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:33 Content Spotlights  ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/ PASCAL: What AI says about you when you’re not in the room by  Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/  00:35:51 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:43 Marketing Tech and Apps ROGER: It’s all about earphones: Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/ Sony WF-1000XM5 Technics EAH-AZ100 Apple AirPods Pro 2 (USB-C) PASCAL: It’s all about building authority and relevancy: https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics  00:53:11 Film Marketing  THE IMITATION GAME (2014)  Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges  Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong  Music by: Alexandre Desplat  Tagline: The true enigma was the man who cracked the code The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit’ which was at the heart of the film marketing campaign.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

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