The one about the 3Cs Rule, the voice of the customer, celebrating social media success and the “The Fifth Element” - TG79  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:02 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:10:09 Content Spotlights  ROGER:  Elon Musk Used the 3 C's Rule to Give Tesla Staff an Ultimatum. It's a Crucial Lesson in Leadership by Kelly Main in Inc Magazine: https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html PASCAL: Voice of the Customer: What Is It and Why Does It Matter for CX? By Scott Clarke for cmswire.com: https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/  00:23:10 Marketing Tech and Apps   ROGER: It’s all about Apple “innovation”: Apple is turning your iPhone into a webcam (finally): https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know Apple Just Killed the Password—for Real This Time: https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura PASCAL: It’s all about celebrating your social media success: Releasd https://www.releasd.com/ showcases the full breadth of modern PR activities in a visual format that busy clients and executives love. Coverage Book https://coveragebook.com/ beautifully designed reports with credible PR metrics you can be proud of. 00:31:32 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:45 Creator Shout Outs  ROGER: Theo Priestly – no nonsense, common sense views on Web3, the Metaverse and NFTs: https://www.linkedin.com/in/theopriestley/ PASCAL: Scott Myers, screenwriter, speaker, trainer, author of ‘The Protagonist Journey’ book and the ‘Go Into The Story’ blog https://gointothestory.blcklst.com/ 00:42:54 Film Marketing  THE FIFTH ELEMENT (1997) Director: Luc Besson Writer: Luc Besson and Robert Mark Kamen Music by: Eric Serra Starring: Bruce Willis (Korben Dallas), Milla Jovovich (Leeloo), Gary Olman (Jean-Baptise Emanuel Zorg), Chris Tucker (Ruby Rohd), Ian Holm (Vito Cornelius) Straplines: It Must Be Found. There is no future without it. A fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and...

Ver todos los episodios