Blog Updates you Need to Make as a Photographer in Business

20/12/2025 16 min
Blog Updates you Need to Make as a Photographer in Business

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Episode Synopsis

Send us a textIf you’re a commercial photographer heading into the holiday season and wondering how to use the quieter weeks in your business wisely this episode is for you.In this podcast, I’m sharing why updating your existing blog posts is one of the smartest, lowest-effort marketing moves you can make over the Christmas break and how it can directly support better visibility, stronger authority, and more aligned client enquiries in the year ahead.You don’t need to write more content. You need to make the content you already have work harder.In this episode, we cover:Why updating old blogs often performs better than writing new onesWhich blog posts commercial photographers should prioritise firstSimple blog updates that improve SEO, clarity, and conversionsHow to optimise your blog for Google and AI searchEasy ways to turn one blog update into a week of marketing contentA realistic holiday-season blog audit you can complete in a few hoursThis episode is ideal for: ✔ Commercial photographers ✔ Brand, headshot, corporate & event photographers ✔ Photographers who want sustainable visibility without burnoutfollow grace https://www.instagram.com/stories/gracecostaphotographer/Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/