The one about rebranding in the digital era, DJI Action 2 camera, UK Health Radio and “Interview with the Vampire” – TG58  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:25 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:16:31 Content Spotlights  ROGER: Is the Future Really All That Different by Matt Desmier at TEDxSouthampton: https://youtu.be/DNqPFBCiFjY   PASCAL: The Art of Rebranding for the Digital Era by Paul Hiebert for AdWeek: https://www.adweek.com/brand-marketing/digital-era-rebrand-velveeta-screens-tiny-icons/  00:26:49 Marketing Tech and Apps   ROGER: It’s all about action cameras. The DJI Action 2 and accessories. Camera. Front screen module. Power Module. Magnetic Lanyard: https://www.dji.com/uk/dji-action-2 PASCAL: It’s all about your next webinar and online resources. https://slidesgo.com/ Free and Premium Google Slides and Microsoft Powerpoint templates across many business categories. https://www.timeline.ly/ Online annotation and commenting tool for YouTube videos, ‘play it, pause it and instantly add a comment’.  00:34:23 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:43:40 Creator Shout Outs  ROGER: Johanna Mayer is a podcast producer and hosts Science Diction from Science Friday. Thanks to Owen Philipson for pointing me at this episode: https://www.wnycstudios.org/podcasts/science-diction/articles/jargon-we-love-to-hate-it PASCAL: UK Health Radio https://www.ukhealthradio.com/ “Real feel good radio”. The first-ever radio station in the world dedicated only to health and wellness founded by Johann Ilgenfritz.  00:49:12 Film Marketing  Interview with the Vampire (1994) Director: Neil Jordan  Writer: Anne Rice  Stars: Tom Cruise, Brad Pitt, Christian Slater, Antonio Banderas This gothic horror masterpiece set in New Orleans and Paris re-defined the vampire genre and features great performances from Pitt and Cruise along with copious amounts of gore. Whilst little information exists about the marketing of the film apart from the trailer and posters, we know that writer Anne Rice objected to Tom Cruise being cast in the role of Lestat. She kicked up a torrent of publicity whilst airing her concerns. Once the film came out she admitted Cruise’s performance was excellent and the film...

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