The one about email marketing techniques, vlog transitions, Clive Sinclair and the film Misery – TG54  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:01:52 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:13:00 Content Spotlights  ROGER: 11 subject lines that will get a person you’ve never met to open your email by Kattie Thorndyke in Ladders: https://www.theladders.com/career-advice/11-subject-lines-that-will-get-a-person-youve-never-met-to-open-your-email PASCAL: 5 EASY Vlog Transitions You Can Try Today by Daniel DeArco   https://youtu.be/efQz1zBzCvo 00:27:34 Marketing Tech and Apps   ROGER: It’s all about making video more cinematic: Neewer ND filter: https://www.amazon.co.uk/Neewer-Magnetic-Handheld-Multi-coated-Photography/dp/B07N3Y12YY/ DJI - OSMO Mobile 3 Gimble: https://www.dji.com/uk/osmo-mobile-3 PASCAL: It’s all about online translation Linguee.com - an online dictionary and translation website with thousands of example sentences from human translators https://www.linguee.com Microsoft Live Translator – mobile app translating conversations across devices, share the code and participants will see your messages in their own language https://translator.microsoft.com/ 00:36:53 This Week in History  This week – we present a special focus on Clive Sinclair and his amazing inventions which shaped the modern world. 00:45:22 Creator Shout Outs  ROGER: Mixing Business and Personal posts on LinkedIn – Hannah Campbell: https://www.linkedin.com/in/hannah-campbell-088b5541/ PASCAL: Sarah Clark, UK editor of Think With Google, the online resource for insights, trends and research in digital media and marketing https://www.thinkwithgoogle.com/intl/en-gb/ 00:51:15 Film Marketing  Misery 1990 Taking place almost in one small set, this film takes tension to almost unbearable levels. The marketing is fascinating too because the studios focused the promotion on the director, novelist and screenplay writer rather than the stars who they considered to be relative unknowns. Director: Rob Reiner (Spinal Tap 1984, Stand By Me 1986, The Princess Bride 1987) Writers: Stephen King (novel "Misery"), William Goldman (screenplay) Stars: James Caan, Kathy Bates, Richard Farnsworth, Strapline: Paul Sheldon used to write for a living. Now, he's writing to stay...

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