In this episode of Training That Works, Rustin Schroeder talks with Matt Cohen about the kind of enablement that actually changes behavior and revenue… not just slides. Matt explains why every training must start with clear learning objectives tied to leading KPIs, and how anchoring content to the sales process keeps it real for the field. He breaks down the biggest mistakes teams make… one-off events, theory without application, and no follow-up… and shows how to replace them with programmatic, thematic learning that sticks.Then it gets tactical. Matt walks through installing sales plays by stage and role, winning executive sponsorship, and focusing the whole org around enterprise AI readiness so reps execute instead of react. He closes with the soft-skill edge… put relationships before tasks, crawl-walk-run, and master the internal sale so stakeholders make your priorities theirs. If you’ve ever wondered how to turn training into measurable performance… this conversation shows you exactly where to start.🎙️ Training That Works — where top performers share what actually works. 🔥 Email Magic™ turns average communicators into credible, respected voices. 👉 email-magic.com

Ver todos los episodios