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Listen "Trailblazers: The First Go To Market for Cocktails-To-Go with Christina Kollereb and Dan Cohen"
Episode Synopsis
Dan Cohen is the Senior PR Director and Head of Social Media at Beam Suntory, and Christina Kollereb is the Senior Marketing Manager for National Accounts On-Premise. In today’s episode, Dan and Christina discuss why implementing Cocktails-To-Go during the pandemic was a lifeline for the service industry, and unpack the challenges and creativity that went into developing this new system. Today on Top Shelf Integrity:How Cocktails-To-Go supports bars & restaurants The luxury and convenience of Cocktails-To-Go for consumersThe social media presence of this initiative Two biggest obstacles with implementing this new systemThe future of Cocktails-To-Go and On The RocksFuture cocktail trends as bars are openingFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryProof You Can:Follow Rachel: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
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