Christina Kollereb is the Director of On-Premise Consumer Marketing at Beam Suntory for North America, and she is joined by the Director of Shopper Insights at Beam Suntory, James Melucci. In today’s conversation, they discuss the creative ways Beam Suntory helps their clients better understand what consumers are looking for from on-premise sites.Today on Top Shelf Integrity:Why consumer insights are so valuable for strategyBeam Suntory’s process for gathering consumer insightsMenu engineering: using data & creating ‘test and learn’ environmentsWhat determines quality consumer insightsHow inflation affects consumer awarenessFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions

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