Dan Cohen is the Senior PR Director and Head of Social Media at Beam Suntory, and he is joined by the Senior PR Manager, Lana Ohs. Today, Dan and Lana share their insight into Public Relations within the beverage industry, unpacking how Beam Suntory approaches education and collaboration with bartenders and other influencers.Today on Top Shelf Integrity:Who is considered an influencer in the beverage industryCreating programs that excite and educate influencers on brand stories & their valuesHow to approach collaborating with bartenders and other influencers in the industryGain insight and learnings from those who see trends first handPrioritizing diversity and inclusivityFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryProof You Can:Follow Rachel: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions

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