Dan Cohen is the Senior PR Director and Head of Social Media at Beam Suntory. Dan is joined by Atsushi "Charlie" Takeuchi, whose expertise is the whisky Highball. Before coming to Chicago in 2016 to maximize the growth of Highball in the U.S., Charlie spent 18 years in Japan working for Suntory, and was part of the team who developed the Highball machine. Today, Charlie shares how Highball gained its popularity, and why the creation of the Highball machine was a game-changer for the beverage market.Today on Top Shelf Integrity:Whisky Highball as part of Japanese cultureCharlie’s transition from Japan to the U.S. with the Suntory Highball machineHow Suntory came up with the concept of a Highball machineThe evolution and future of HighballWhat makes a quality, refreshing Highball & the room for innovation with crafting oneThe differences between a Japanese Highball and a Highball in the statesFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel: @rachelsharris_Proof You Can:Follow Rachel: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions

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