Is TV advertising worth it in today's world...or is it a waste of money? In this episode of Todd Liles & the Wizard of Ads, we uncover the 5 truths about television advertising every business owner must know before spending a single dollar. You'll learn: -Why TV has unmatched emotional impact — and the high barriers to doing it right -How to buy TV that actually works (news + sports, repetition, and beating the DVR) -The real cost of TV (hint: it's about audience size, not your company size) -The power of TV vs. radio storytelling — and why 30 seconds on TV = 60 seconds on radio -When TV is the wrong tool — and why courage is required for persuasion Whether you're running a local shop or scaling nationally, this episode will help you decide if TV belongs in your media mix — or if you're better off walking away. If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign. 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/wizard

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