Most contractors are spending more on advertising than ever (Google ads, coupons, mailers) but seeing fewer results. The clicks cost more, the leads convert less, and the cycle keeps companies stuck chasing quick wins instead of building long-term profit. In this episode of Todd Liles and the Wizard of Ads, Todd and Roy unpack why most advertising keeps home service owners broke — and what to do instead. You'll learn: Why today's advertising delivers less at a higher cost The danger of building on "rented land" like Google instead of your own name Why direct response feels good but fades fast Why brand, trust, and referrals outlast any ad platform How small companies can beat bigger competitors through branding and relationships The steps to build a company customers search for by name, not category If you're ready to stop wasting money on ads and start building a brand that lasts, this episode will show you how. If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign. 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/wizard  

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