What makes a brand unforgettable? In this episode, Todd Liles and Roy H. Williams break down the real difference between being seen… and being remembered. You'll discover why contrast, emotional relevance, and repetition are the secret weapons of remarkable brands—and how most companies get it wrong by chasing trends instead of identity. Whether you're building a new business or trying to stand out in a crowded market, this conversation will change how you think about branding forever. What's Inside: The "marble" metaphor Roy uses to define brand identity Why urgency and scarcity often backfire in branding How emotional spikes create long-term customer memory The science behind episodic and procedural memory in marketing How to own your category through contrast and repetition If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign. 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/wizard

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