The strongest brands don't just sell products...they create tribes. In this episode of Todd Liles & the Wizard of Ads, Roy H. Williams and Todd Liles reveal how great brands build communities where customers feel like they truly belong. -Why belonging beats marketing gimmicks every time -How truth-telling creates loyalty deeper than any ad campaign -The genius behind Patagonia's "Don't Buy This Jacket" -Why brands must choose who to lose to attract the right tribe -The symbols, rituals, and stories that turn customers into true believers Because customers don't want to just buy, they want to belong. If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign. 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/wizard

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