ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What is decision intelligence for retail?"
Episode Synopsis
This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.
This episode demystifies decision intelligence; a fast-growing tech category that’s rapidly being adopted by leading retailers. Our host Peter Denby is joined by fellow co-founders Adam Barrowcliff (Chief Data Officer) and Damon Bryan (Chief Technology Officer).
Resource one: Dr Lorien Pratt and Mark Zangari, The New Science of Decision Engineering. Telecom Asia. September 2008.
Resource two: Cassie Kozyrkov’s definition of decision intelligence – https://decision.substack.com/about
Resource three: Alibaba’s top ten technology trends for 2023 – https://www.alibabagroup.com/en-US/document-1549931199227494400
Resource four: Gartner predicts more than a third of businesses will employ decision intelligence in the next two years – https://www.gartner.co.uk/en/information-technology/insights/data-and-analytics-essential-guides
Resource five: Forbes’ definition of decision intelligence – https://www.forbes.com/sites/forbestechcouncil/2022/05/25/is-decision-intelligence-the-new-ai/?sh=51b2f7464e42
Happy listening! If you enjoy the episode, hit subscribe to stay updated.
This episode demystifies decision intelligence; a fast-growing tech category that’s rapidly being adopted by leading retailers. Our host Peter Denby is joined by fellow co-founders Adam Barrowcliff (Chief Data Officer) and Damon Bryan (Chief Technology Officer).
Resource one: Dr Lorien Pratt and Mark Zangari, The New Science of Decision Engineering. Telecom Asia. September 2008.
Resource two: Cassie Kozyrkov’s definition of decision intelligence – https://decision.substack.com/about
Resource three: Alibaba’s top ten technology trends for 2023 – https://www.alibabagroup.com/en-US/document-1549931199227494400
Resource four: Gartner predicts more than a third of businesses will employ decision intelligence in the next two years – https://www.gartner.co.uk/en/information-technology/insights/data-and-analytics-essential-guides
Resource five: Forbes’ definition of decision intelligence – https://www.forbes.com/sites/forbestechcouncil/2022/05/25/is-decision-intelligence-the-new-ai/?sh=51b2f7464e42
Happy listening! If you enjoy the episode, hit subscribe to stay updated.
More episodes of the podcast To Affinity and Beyond - Decision Intelligence for Retail
Is loyalty pricing a con, or here to stay?
30/07/2025
Loyalty isn't SaaS; it's strategy
17/06/2025
Is loyalty broken? Or is the future bright?
20/05/2025
What did we learn in season two?
15/06/2023
In God we trust