ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to build loyalty that creates fans. Not just buyers"
Episode Synopsis
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.For episode five, we're joined by Sebastian Wangerud, keynote speaker and founder of growth agency SCHMACK.The best loyalty programmes of 2025 look more like fan clubs than transaction schemes.Tom and Sebastian explore how loyalty, personalisation and AI are reshaping the relationship between retailers and their customers.There's more on our website: https://hyperfinity.ai/loyalty
More episodes of the podcast To Affinity and Beyond - Decision Intelligence for Retail
Is loyalty pricing a con, or here to stay?
30/07/2025
Loyalty isn't SaaS; it's strategy
17/06/2025
In God we trust