This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.For episode three, we're joined by Rasmus Houlind, author of 'Hello $Firstname' and Chief Experience Officer at Agillic.Personalisation can be frustrating. It's been stretched to cover targeting, segmentation, automation and product recommendations - but more often than not, it fails to deliver. Rasmus explains how data alone isn't enough for successful personalisation - it also needs content and strategy.PS This is our first remote episode and it's complete with video footage, plus some bonus slides.ResourcesYou can find the models mentioned in the discussion here: https://www.omnichannelinstitute.com/en/resourcesThe cards discussed are available here: https://www.omnichannelinstitute.com/en/personalizationcards And order Rasmus's book here: https://amzn.eu/d/5yrgx12 There's more on our website: https://hyperfinity.ai/loyalty

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