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Listen "RIP mass marketing. Welcome to the microsegment era"
Episode Synopsis
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.For episode two, we're joined by Toolstation's Senior Customer Insights Manager, Victoria Pickup.She explains how retail personalisation is more than just adding a first name to an email. Microsegmentation allows retailers to go deeper and truly treat customers as individuals.It's not optional. It's expected.There's more on our website: hyperfinity.ai/loyalty
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