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Listen "The interview: Chris Barnham, part 2"
Episode Synopsis
In the second of our episodes featuring Chris Barnham, Stephen and Chris discuss in more detail how to use “qualitative semiotics” to explore how customers understand brand meaning. They talk about the importance of identity and qualification, and how to use a propositional hierarchy to think about the way your brand is perceived. Stephen and… Continue reading The interview: Chris Barnham, part 2
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