ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Satisfaction Pays"
Episode Synopsis
The foundation of a loyalty strategy is that customer satisfaction pays, in the long term, but can we prove it? It can be difficult to come up with an overall number (like “5% more satisfaction equates to £1,000,000 more profit”), but what’s often easier is to isolate specific mechanisms by which satisfaction contributes to increased… Continue reading How Satisfaction Pays
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