Are you overlooking the $18.6 billion opportunity sitting in your service bays? In this episode of the Tire Review AI Insights Podcast, we examine the most recent impactful developments from the tire industry, highlighting the insights tire dealers need to improve shop performance, strengthen customer relationships, and identify new revenue opportunities.We begin with a new Firestone Complete Auto Care report showing that 42% of vehicles arrive at shops with underinflated tires, costing drivers billions in wasted fuel each year. What should tire dealers be doing that is most helpful to both the driver and their business?Additional highlights in today's episode include:Schrader’s AirCheck BLE TPMS retrofit system, opening new service opportunities for vehicles lacking factory-installed TPMS;Milwaukee Tool’s M12 FUEL Subcompact Impact Wrenches, designed to increase technician efficiency in tight spaces;The critical importance of TPMS service knowledge and hybrid/EV jump-start procedures in today’s changing service landscape.We also explore the implications of EV tire requirements, including load capacity, noise reduction, and treadwear, alongside data-driven tools like MesoMat’s digital tire monitoring platform that could reshape tire management for EVs and fleets. Other topics include:Sustainability achievements from Apollo Tyres and NEXEN Tire;Continental’s “My First Car, My First Tires” campaign, with takeaways for engaging younger customers;New VF and CTIS ag tire technology designed to reduce soil compaction and improve yields;Hunter Engineering’s summer finance promotion, offering 0% interest for 12-months on qualifying equipment purchases;Industry leadership changes and the TIA Board of Directors election, closing September 1.This episode delivers clear takeaways and action items to help tire dealers make informed business decisions across service, equipment, staffing, and customer engagement.Listen now or visit tirereview.com for more news and analysis.

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