In this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Matthew Harrington, BCBA and founder of ABA Digital Marketing Agency, to challenge a controversial idea: Is it unethical NOT to market your ABA practice?Matthew brings a rare blend of clinical experience and marketing insight to the table, exploring:Why ethical marketing matters more than ever in ABAThe biggest myths about local outreach and referralsHow to scale without depending on paid adsWhy clinical outcomes should drive your messagingThe #1 shift he wishes all ABA businesses would makeIf you're a clinic owner, BCBA, or ABA marketer looking to grow without selling out, this episode is a must-listen.

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