In this episode, Timothy A. Zercher sits down with Jen Farris, founder of Sprout MBC, to explore her journey from a college student unsure of her path to a passionate leader in behavioral health. Jen shares the story of how she got into applied behavior analysis, the challenges of building and growing a behavioral health organization in rural communities, and her vision for improving access to services for underserved populations.They discuss:The hardest parts of growing a behavioral health organizationGaps in training for BCBAs and how Sprout MBC addresses themHow to market ABA services effectively without compromising valuesChanging the public perception of ABA and highlighting its positive impactIf you’re in behavioral health, leadership, or looking to build a mission-driven organization, this conversation is full of practical insights and inspiration.

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