What if success in ABA wasn't about competition—but about collaboration?In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Kelly Baird - COO of the Behavior Technician Association, Co-Founder of The ABA Collab, and Founder of BWIBAAD - to talk about how she’s building some of the most mission-driven, community-focused spaces in the ABA field.From launching ABA holidays to creating platforms that spotlight underrepresented voices, Kelly unpacks how structure, celebration, and intentionality fuel sustainable growth.We also dive into:The challenge of driving innovation in a traditional fieldHow leaders can open more doors for othersWhat it really means to collaborate with purposeHer vision for ABA’s role in society beyond clinical settingsWhether you're a seasoned executive or just getting started in the field, this conversation will leave you thinking differently about community, leadership, and impact.

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