The Data Tipping Point for Sports Properties & Brands

TicketManager All Access Interview Series
21/02/2024 31 min
The Data Tipping Point for Sports Properties & Brands

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Episode Synopsis

Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.

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