Teaching Old Brands New Tricks: What Gillette Is Learning from Esports and Endorsements

TicketManager All Access Interview Series
24/02/2021 28 min
Teaching Old Brands New Tricks: What Gillette Is Learning from Esports and Endorsements

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Episode Synopsis

Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.

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