How UKG Is Building Its Brand and Business Through Diverse Athlete Partnerships

TicketManager All Access Interview Series
14/12/2022 23 min
How UKG Is Building Its Brand and Business Through Diverse Athlete Partnerships

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Episode Synopsis

Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy and objectives behind the enterprise software giant’s athlete ambassador program, as well as how agency and client work together to achieve goals.

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