How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

TicketManager All Access Interview Series
04/11/2020 14 min
How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

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Episode Synopsis

Andy Bosman, Principal and Chief Marketing Officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes toward its title sponsorship of the RSM Classic PGA Tour event, from establishing objectives and success measures to continually improving the client entertainment experience.

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