Holding Partnerships (and Partners) Accountable for Success

TicketManager All Access Interview Series
24/03/2021 13 min
Holding Partnerships (and Partners) Accountable for Success

Listen "Holding Partnerships (and Partners) Accountable for Success"

Descargar episodio

Episode Synopsis

Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business, and reveals that the airline is giving rightsholders revenue targets and asking them to demonstrate their impact. 

More episodes of the podcast TicketManager All Access Interview Series

The Knicks, the Media, and the Money: Inside the Business with Schaap and Checketts 28/05/2025
Green Jackets & Global Marketing: A Masters Week Conversation 09/04/2025
Grand Slam: The Business of Baseball with Scott Boras 04/03/2025
2024 Year-End Highlights from the All Access Interview Series Podcast 18/12/2024
Exploring How Partnerships Play a Pivotal Role for Deloitte 03/12/2024
How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio 06/11/2024
Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports 31/07/2024
Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom 17/07/2024
Inside the Sports Event of the Year: NASCAR’s Chicago Street Race 05/06/2024
Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing 15/05/2024
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA