You've probably been told to "share your story" a hundred times in your business, but do you know what that actually means?

Danielle R. Harris, a marketing and messaging consultant, shares her expertise on how to effectively share your story to attract and connect with your target audience. She emphasizes that sharing your story is not about self-indulgence, but rather about creating a deeper connection with your audience. Harris breaks down the process of sharing your story into four core elements: owning your background, showing your personality, being vulnerable, and leaning into your values. She also discusses the importance of setting boundaries and knowing when and how to share personal experiences. Harris highlights the value of offline networking events and the power of in-person reactions to refine your messaging. Finally, she defines thought leadership as owning and sharing what you know with confidence.

Takeaways

Sharing your story is about creating a deeper connection with your audience, not self-indulgence.
To effectively share your story, focus on owning your background, showing your personality, being vulnerable, and leaning into your values.
Set boundaries and know when and how to share personal experiences.
Offline networking events provide valuable opportunities for in-person reactions and feedback on your messaging.
Thought leadership is about owning and sharing what you know with confidence.


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