In this conversation, Alexa Phillips, a thought leader in content marketing, discusses the need for businesses to be more innovative and creative with their content strategies. She emphasizes the importance of storytelling and personalization in order to stand out from the crowd and avoid getting lost in oversaturated SEO tactics. Alexa also explores the role of social media in brand awareness and highlights the significance of engagement as a measure of content success. She shares her own journey as a freelancer and the challenges of running a business independently. Finally, Alexa encourages a mindset shift towards bravery and taking risks in order to achieve growth and success.

Takeaways:
Businesses need to be more innovative and creative with their content strategies to stand out from the crowd.
Storytelling and personalization are key elements in creating engaging and impactful content.
Engagement is a better indicator of content success than impressions or followers.
Freelancers and independent business owners face unique challenges and responsibilities.
A mindset shift towards bravery and taking risks is necessary for growth and success.

Connect with Alexa on Instagram: https://www.instagram.com/brighteyescreative/
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Chapters

00:00 The Need for Innovation in Content Marketing
06:43 The Power of Storytelling and Personalization
14:01 Engagement as a Measure of Content Success
26:16 Embracing Bravery and Taking Risks for Growth

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