In this mini-episode, we dive into something we ALL struggle with as creatives - the hidden cost of context switching. Ever feel like you've run a mental marathon without actually finishing anything substantial? Turns out there's a name for that overwhelmed feeling: attention residue. Martine shares her personal struggles with toggling between creator, marketer, and business manager modes - and how neuroscience shows our brains simply aren't designed for these rapid-fire transitions. (Did you know it takes an average of 23 minutes to fully regain focus after an interruption? Whew!) But don't worry! This isn't just about naming the problem - we've got practical solutions in her context switching survival kit: Time-blocking with buffers (separate your maker days from your manager days!) The two-minute reset ritual for those unavoidable transitions The threshold technique that creates clean breaks between work sessions If you're a creative entrepreneur feeling stretched in a million directions, this episode is your nudge to protect your creative focus.  Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This Is How We Create is produced and edited by Martine Severin.  

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