Episode Synopsis "Unlocking the Power of Omnichannel Marketing"

In this exciting episode of "This is Annex," your hosts Kyle Shay and Stacy Bradshaw sit down with a true expert in the field of B2B marketing, Annex Business Media's Group Publisher, Paul Grossinger. Get ready to dive deep into the world of Omnichannel marketing, a game-changing programmatic approach that can supercharge your B2B marketing efforts. Paul takes us on a journey, explaining how Omnichannel marketing can help you precisely target your campaigns to B2B prospects, extend the reach of your existing campaigns, and harness the power of first-party data from B2B media audiences. Discover how this approach is the key to connecting with highly qualified audiences in their respective niches.

Listen "Unlocking the Power of Omnichannel Marketing"

More episodes of the podcast This is Annex: A B2B Marketing Podcast

• Unlocking the Power of Omnichannel Marketing
• This is Annex - Bonus Episode | Leveraging Digital: Webinars
• Custom Content Marketing
• Bonus Episode | Leveraging Digital: Wallpapers
• Content Marketing & its Role in SEO Strategies for B2B Marketing
• The B2B Pandemic Comeback Playbook w/ Roberta Muller
• Survive & Thrive through COVID-19: With special guest Ryan Dohrn
• Strategic B2B Event Marketing with Tara Jacobs
• CASL: Canada’s Anti-Spam Legislation
• Webinars: Why they Work for B2B Marketers
• Email Marketing: The Workhorse of B2B Marketing
• Introduction: A Conversation about B2B Marketing