Unlocking the Power of Omnichannel Marketing

05/02/2024 20 min
Unlocking the Power of Omnichannel Marketing

Listen "Unlocking the Power of Omnichannel Marketing"

Episode Synopsis

In this exciting episode of "This is Annex," your hosts Kyle Shay and Stacy Bradshaw sit down with a true expert in the field of B2B marketing, Annex Business Media's Group Publisher, Paul Grossinger. Get ready to dive deep into the world of Omnichannel marketing, a game-changing programmatic approach that can supercharge your B2B marketing efforts.

Paul takes us on a journey, explaining how Omnichannel marketing can help you precisely target your campaigns to B2B prospects, extend the reach of your existing campaigns, and harness the power of first-party data from B2B media audiences. Discover how this approach is the key to connecting with highly qualified audiences in their respective niches.