Episode Synopsis "The B2B Pandemic Comeback Playbook w/ Roberta Muller"

In the first episode of Season 2, we chat with Northstar Travel Group's Roberta Muller. She walks us through the "Comeback Playbook" they built to advise B2B Marketing professionals on how and where to allocate their marketing dollars and resources during 2020 and beyond.

Listen "The B2B Pandemic Comeback Playbook w/ Roberta Muller"

More episodes of the podcast This is Annex: A B2B Marketing Podcast

• Unlocking the Power of Omnichannel Marketing
• This is Annex - Bonus Episode | Leveraging Digital: Webinars
• Custom Content Marketing
• Bonus Episode | Leveraging Digital: Wallpapers
• Content Marketing & its Role in SEO Strategies for B2B Marketing
• The B2B Pandemic Comeback Playbook w/ Roberta Muller
• Survive & Thrive through COVID-19: With special guest Ryan Dohrn
• Strategic B2B Event Marketing with Tara Jacobs
• CASL: Canada’s Anti-Spam Legislation
• Webinars: Why they Work for B2B Marketers
• Email Marketing: The Workhorse of B2B Marketing
• Introduction: A Conversation about B2B Marketing