In this episode, guest is Anne Dawson, the founder and CEO of Selling with Integrity. Anne shares her incredible journey from a challenging childhood in Glasgow to building a successful career in sales and becoming a global mentor for ethical selling.She opens up about the struggles she faced growing up with a difficult family environment, navigating complicated relationships, and raising children as a single mother. Through it all, Anne’s unwavering commitment to integrity, resilience, and making her loved ones proud shaped the person she is today.Anne takes us behind the scenes of her 26-year career at QVC, where she sold millions of pounds worth of products, and explains how she discovered the true art of selling with honesty and authenticity. She shares practical insights on how entrepreneurs and business leaders can transform their approach to sales by connecting deeply with themselves and their products, removing impostor syndrome, and creating genuine value for their customers.This episode is a heartfelt exploration of resilience, purpose, and ethical success, showing how personal challenges can become the foundation for professional triumph. If you’ve ever struggled with sales or wondered how to sell authentically without pressure or discomfort, Anne’s story is both inspiring and actionable.

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