Anna Stallman from ASC Communications discusses the importance of corporate communications over digital marketing, emphasizing understanding business goals before implementing tools. ASC, a boutique agency of 12, specializes in PR, digital marketing, and creative design, focusing on a cohesive story. Anna highlights the need for consistency, audience engagement, and balancing promotional content with informative content. She also addresses the challenges of rebranding, stressing the importance of aligning brand identity with company values and ensuring internal and external communication consistency. Trends include purpose-driven storytelling, blending digital and in-person experiences, and leveraging short-form content to engage audiences.

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