FT from Figured discussed the challenges and solutions for agricultural financial management. Figured, a New Zealand-based company, provides a cloud-based platform that integrates production and financial data, enabling farmers and their teams to make informed decisions. The platform, which works with QuickBooks Online, helps farmers manage financial stress by providing clear, industry-specific metrics. FT highlighted success stories, such as a farmer who turned around their business using Figured and advisory support. He emphasized the importance of having a farming team and the unique needs of agriculture, which require specialized tools rather than generic solutions like Excel.

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