Nichola Stott on running, hiring and evaluating an SEO agency

26/05/2021 42 min Episodio 13
Nichola Stott on running, hiring and evaluating an SEO agency

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Episode Synopsis

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:47 - When should you hire an agency?7:52 - Should you keep doing parts of SEO yourself as a business owner?12:24 - What you should look for in and expect from an agency?15:12 - What a good client looks like for Erudite agency17:04 - Budgeting for your SEO and content strategy19:13 - What to expect when starting to work with an SEO agency?21:35 - At what point does a business not need an agency anymore?24:19 How often do agencies and customers communicate?26:27 How to keep your agency up to date on the latest news and research in SEO?34:02 - In what way do easy-to-use CMSs change agency work?40:44 - The most important KPIs for an agency to report on

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