Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:00 - The SEO specialty of Lily Ray4:21 - What is a good future proof SEO strategy?6:25 - How to improve your E-A-T and the role of schema in this11:13 - How to measure if E-A-T changes have an effect12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking 19:06 - Actionable tips on how to build trust on a certain topic 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads26:29 - Why SEO is getting more important than paid ads28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data31:58 - Is it profitable to start a new e-commerce space nowadays?  36:24 - The closeness and helpfulness of the SEO community39:24 - The one thing that people should do to improve their E-A-T

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