Marieke van de Rakt on readability, product marketing and leading Yoast

The Yoast SEO podcast
12/05/2021 42 min Episodio 12
Marieke van de Rakt on readability, product marketing and leading Yoast

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Episode Synopsis

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO26:14 - Using video in your marketing28:39 - What led up to Marieke becoming the CEO of Yoast?31:40 - What a conversion rate and Marieke's PhD conclusion have in common38:42 - How Marieke sees the core values of Yoast

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