In this episode, Pete and Jeff talk about the practicalities of running SEO retainers for your clients – the good, the bad, the ugly, and som tips from their own experiences. Key talking points include1. The Importance of Weekly Client ManagementMonthly retainers shouldn’t mean monthly attentionRegular monitoring helps catch issues earlyAllows for better tracking of algorithm updates across client portfolioBuilds stronger client relationships and trust2. Weekly Review Process Should Include:Rankings checkOrganic traffic analysisGoogle Search Console error monitoringTask progress updatesClient KPI trackingSales/conversion monitoring3. Time Management TipsDedicate specific days for client reviews (examples given: Mondays or Fridays)Can be done in 10-15 minutes per clientStart with top clients if overwhelmedSchedule reviews at least 48 hours before client meetings4. Communication Best PracticesShare highlights and wins immediatelyDon’t go more than two weeks without client contactProactively inform clients about algorithm updates or ranking changesGet regular feedback on sales/leads that might not show in analytics5. Benefits of Regular MonitoringEasier to spot trends across multiple clientsMore confident client conversationsBetter prepared for monthly reportingOpportunity for quick fixes and improvementsEarlier detection of potential issues6. Project Management ConsiderationsUse tools that your team will actually engage withFocus on implementation rather than perfect tool selectionConsider client preferences for communication platformsSet up regular task reminders for consistency

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