Entrepreneurship is tough — and for women of color, the path often comes with extra hurdles. In this candid conversation, Pamela and Maritza share their real experiences navigating bias, limited access to capital, and the pressures of representing their communities. They open up about the resilience, resourcefulness, and relationships that have sustained them, and how their cultural heritage has been both a differentiator and a source of strength. This is a must-listen for any founder or leader looking for inspiration, solidarity, and strategies to thrive in business.
Pamela Nieto — Co-Founder & Chief Brand Officer, Captiva Branding
Pamela is a multicultural and bilingual (English/Spanish) communications specialist with over 13 years of experience in multicultural marketing, digital strategies, media relations, and event promotion. Passionate about helping purpose‑driven organizations project their voice boldly, she co‑launched Captiva Branding to simplify branding and amplify impact .
Maritza Lizama — Co-Founder & Chief Marketing Officer, Captiva Branding
With more than 20 years of marketing expertise, Maritza--also bilingual in English/Spanish--builds powerful connections between brands and their audiences by blending strategy, storytelling, and flawless execution. Together with Pamela, she founded Captiva Branding, combining decades of experience to help meaningful organizations look and sound as impactful as their vision.
Learn more at www.captivabranding.com and follow @CaptivaBranding on Instagram, LinkedIn and Youtube.

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